Sip & Sound: Inside the JBL Tour One M3 Smart Tx Launch

The buzz was real at our recent Sip & Sound event, as JBL took over PPP Coffee at New Bahru for its first-ever café experience to unveil the groundbreaking JBL Tour One M3 Smart Tx headphones.

From 11 to 17 July, the café was transformed into a sensory playground with a masterful mix of sound and flavour, drawing in some of Singapore’s biggest names in the scene like James Wong, BOBBY TONELLI, WHYLUCAS, and Iana Iashchenko.

Guests were treated to a one-of-a-kind Coffee Omakase Session, pairing bold brews and picture-perfect pastries with an immersive listening session with the Tour One M3 Smart Tx. The specially-curated menu featured sweet bites like the Noisette Chocolat and Black Sesame Choux, as well as concoctions like the Orange Latte and Strawberry Mojito Fizz. This came together with live demos of the Tour One M3 Smart Tx to create an all-new sensory experience that captivated the crowd.

Beyond the main launch event, the space remained open to the public all week long. There were interactive product zones showcasing other JBL noise-cancelling headphones, like the Live and Tune series, for visitors to try out.

There was also a pop-up Sip & Sound Record Store where visitors could browse vinyl-style sleeves, scan a Spotify code to connect their device with a pair of JBL headphones, and listen to playlists curated by music lovers and creators, including singer-songwriter Haneri. And to capture the moment, visitors could pop into the #SipandSound photobooth with a train-inspired backdrop to snap insta-worthy pics and win free treats.

Want to experience this game-changer for yourself? Shop the JBL Tour One M3 Smart Tx today!

The moment our guests slipped on the JBL Tour One M3 Smart Tx, the reviews were raving! Here are some of the standout features that had everyone buzzing and are guaranteed to excite you, too:

Everyone was impressed by Smart Talk. This ingenious feature automatically pauses your music whenever it hears you speak, allowing you to have a quick chat without fumbling for the pause button.

This is especially good for busy commuters, hybrid workers, and anyone who frequently juggles music and conversations throughout their day. It’s exactly why these are the best wireless JBL headphones for making work calls in their category.

Our advanced noise-cancelling algorithm was another feature that blew guests away. These over-ear headphones ensure listeners get optimal quiet, allowing you to focus on their music, podcasts, or calls with incredible clarity.

They use True Adaptive ANC that dynamically adapts to your surroundings in real-time, blocking out unwanted distractions like city chatter or office hum — making them the best noise-cancelling headphones for business travel.

Spatial Sound delivers a truly cinematic and immersive audio experience, bringing movies, games, and music to life. And with integrated head tracking, the sound adapts as you move, creating an even more immersive listening experience. This is perfect for gamers, movie buffs, and music lovers who are looking for the best headphones for a bassy sound and a three-dimensional audio landscape.

At the launch, everyone fell in love at first sight with the sleek aesthetics and premium finishes of the JBL Tour One M3 Smart Tx. But the experience was even better when they put them on; the super-soft ear cushions and ergonomic design ensure a comfortable fit even during the longest listening sessions.

Guests at the launch also raved about the astonishing 70 hours of playback time, which allows you to enjoy extended listening without constantly worrying about charging — perfect for long-haul flights, long workdays, or music marathons.

This was hands down the star feature that left everyone astounded. The JBL Tour One M3 Smart Tx’s universal Smart Tx Audio transmitter allows listeners to wirelessly transmit high-quality audio to their headphones from virtually any source, including in-flight entertainment systems, gaming consoles, and PCs, via standard AUX or USB-C connections.

Beyond direct connections, the Tour One M3 Smart TX is also equipped with Auracast™ technology, allowing you to broadcast your audio to an unlimited number of nearby compatible devices, turning any space into a shared sound experience.

It was clear from the hands-on reviews at our launch that the crowd fell head over heels in love with the JBL Tour One M3 Smart TX. There are endless features that are perfect for any and all listeners, from True Adaptive Noise Cancelling  technology to groundbreaking connectivity; these headphones are the best in Singapore.

Whether you are a frequent flyer, hybrid worker, or an audiophile, the Tour One M3 Smart Tx is the must-have headphones of the season — experience the future of listening at the JBL Online Store today.