

Becoming the music artist you want to be requires knowledge, inspiration, connections and support. This is why JBL, Martin Garrix and Benson Boone are launching the Music Academy: a space where 30 up-and-coming musicians, songwriters, singers, and producers can learn from music industry experts. The Music Academy will be held in Autumn 2026.


Explore the musical journey of the artist Mus Dame from the JBL Music Academy 2025
Explore Their Story

Application submission period
JBL Music Academy '26 Class is selected and artists are notified via email
JBL Music Academy '26 at STMPD Studios,Amsterdam
The JBL Music Academy Experience: What To Expect
From idea to song, a mix of theory and practical sessions to sharpen how you create.
- Vocal recording
- Mixing and mastering
- Idea generation
- Musical skills
- Songwriting
- Instrument recording
Your sound is only part of the story. Learn how to build a personal brand that makes it heard.
- Brand strategy
- Social content - how to reach your audience
- Social platforms: TikTok & Instagram
- PR and media
- Visual identity
Acquire basic knowledge about what happens behind the scenes in the music industry.
- Law
- Publishing and synchronization
- Streaming
- Distribution
- Radio
- Bookings
A full day in the studio – create, improve, and finish with a final showcase.



For its size, the GO 5 packs an impressive punch! It’s easy to carry and perfect for casual hangs or music sessions. I love the bold sound and deep bass – it’s my go-to speaker for any occasion.
– Calena, Class of 2025 –
This was the year we dropped our very first wireless Bluetooth speaker, the JBL Flip. Since then, we’ve kept you rocking from the beach to the streets. And everywhere else.
If you meet the criteria below, you can apply:
- You are a musician who is 18 years or older
- You can travel to Amsterdam in October 2026 (if you need a visa, you must arrange this yourself – we can provide an invitation letter, but cannot assist with the visa process)
Read the full terms and conditions
No – participation in the Music Academy is free. If you are selected, we also cover:
- Return flight from your country of residence to Amsterdam
- 4 nights accommodation in Amsterdam
- Food and drinks during the 4-day program at STMPD Studios, Amsterdam
- Full access to the Music Academy's program
We will go through the essentials to take your music to the next level – from creation to brand to business. For more information, take a look at the Program section.
This academy is designed for those who are at the beginning of their journey. You will need to submit a demo as part of your application.
All sessions will be held in English.
We welcome a wide mix of genres and talents – including singers, songwriters, producers, and instrumentalists.
The Academy is designed for aspiring artists, so we currently cannot accept applicants who are signed to a record label.
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