January 16, 2024
On 8 November 2023, Commune @ Millenia Walk became the stage for JBL's latest innovation – the unveiling of the JBL Authentics series and the BT Spinner. More than a simple product launch, this event marked a fusion of heritage and cutting-edge technology in audio design. It was an immersive experience for guests, who delved into the evolution of audio technology, like speakers, witnessing firsthand how tradition meshes with modern innovation in sound engineering.
The star of the event was undoubtedly our JBL Authentics series, exemplifying the harmonious blend of vintage aesthetics and retro charm with contemporary audio technology. We unveiled three groundbreaking speakers, each tailored to different listening preferences.
The JBL Authentics 200 echoes the 70s with its Quadrex grille and leather-like enclosure, offering Wi-Fi, voice assistants, and rich sound for a remarkable wireless audio experience. The JBL Authentics 300, portable and stylish with a built-in battery, is ideal for audiophiles on the move, delivering a wide soundstage and deep bass. And our flagship model, the JBL Authentics 500, immerses you in the world of Dolby Atmos® Music, boasting 270 watts of 3.1 channel sound for a lifelike musical experience.
Complementing the series, the JBL Spinner BT turntable, with its high-quality Aluminium tonearm and vibrant design, revolutionises the enjoyment of vinyl record players, blending nostalgia with Bluetooth connectivity for a modern twist.
Riding the wave of excitement from our Authentics series reveal, our VP and Directors took the stage to give everyone a deeper dive into these innovative products. They bridged JBL's rich sound engineering heritage with the forward-thinking design of the Authentics range. The live demos, particularly the one showcasing the Dolby Atmos tech unique to the Authentics 500, were the highlight of the show, giving everyone a real taste of the impressive capabilities of our latest gear.
We're all about blending good looks with great performance. Inspired by our iconic JBL Classic series, the JBL Authentics speakers inherit a legacy of exceptional sound quality and distinctive design. Set against various backdrops, from sleek modern to opulent luxury, they showed just how well they fit into any space. Their adaptability was further demonstrated in various themed rooms – from the energetic "HipHop" beats to the catchy "Kpop" tunes and the timeless vibes of "Queen of Pop" and "Funk and Soul." Guests had the opportunity to experience the versatility of the Authentics in these diverse environments. And seeing how their designs resonated with everyone — from buzzing millennials to the vibrant Gen Z crowd — was fantastic.
The JBL Authentics X Commune event marked a pivotal moment in our journey towards audio innovation, showcasing our commitment beyond just product enhancements. Encouraged by the enthusiastic feedback from media and partners, we feel confident in the direction we're heading.
At JBL, we don’t just come up with new products for the sake of doing so; we're intricately crafting new sound experiences that can integrate seamlessly into every aspect of life. Explore JBL's new Authentics series and the Spinner turntable today, where innovation meets sound excellence, enhancing your audio experience. Discover the latest in audio technology and find the perfect sound solution for your needs.
January 16, 2024
January 15, 2024
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