Nico Williams moves to his own rhythm, defined by creativity, energy, and individuality. Outside football, anime and music shape his world.
That world is brought to life through a bespoke JBL PartyBox 520 and custom music track, created with emerging talent including designer Aitor Mena Morales and JBL Music Academy artist OBREGON.Scroll to explore his design + the music inspired by him.
Bilbao-based designer Aitor Mena Morales translated Nico’s personality into a bespoke JBL PartyBox 520.
Graffiti “POWER” reflects his energy, while Dragon Ball Z-inspired lettering nods to his love of anime. The number “17” links to his role with the Spanish national team, alongside personal details like
“31012” (his neighbourhood), “fufú” (his favourite Ghanaian dish),
and lightning motifs representing speed, identity, and individuality.
Every element is built to reflect Nico’s story, culture, and creative mindset.
Latin artist OBREGON created a bespoke track inspired by Nico’s
rhythm, mindset, and passions. The sound reflects his energy on and off the pitch, shaped by creativity, movement, and self-expression.This collaboration highlights emerging talent through JBL Music Academy while turning Nico’s world into music.
In a world that pushes you to sound the same, staying true to your own voice matters more than ever. Music is your power, the energy that fuels originality and self-expression.
Meet five cultural originals and explore limited-edition JBL designs co-created with emerging artists.
